My Black Vote Counts
Effective community engagement begins with understanding the audience. Lewis & Florence Communications supported a mission-driven initiative focused on increasing civic participation and creating meaningful connections with Black communities through strategic branding and visual communications.
The Challenge
Organizations working to increase civic participation often face the challenge of creating messaging that feels authentic, relevant, and empowering. Reaching audiences requires more than awareness—it requires trust and cultural understanding.
The initiative sought to develop a campaign identity that would resonate with diverse communities while aligning with broader efforts to encourage civic engagement and voter participation.
Our Approach
Research and audience insights served as the foundation for the project. Using findings from formative research, we helped develop visual branding elements and creative assets designed to support the campaign’s mission and connect with its intended audience. In addition to creative development, we coordinated photography and visual storytelling efforts to ensure campaign imagery reflected the diversity and experiences of the communities being served. The project focused on creating graphics and digital assets that could be easily distributed and adapted by partner organizations and advocacy groups.
Services Provided
- Campaign branding
- Strategic communications
- Graphic design
- Creative direction
- Visual storytelling
- Photography coordination
Deliverables
- Campaign graphics
- Brand assets
- Video overlays
- Digital creative materials
- Photography coordination
- Visual storytelling elements
Impact
Campaign materials were shared across a network of more than 1,000 nonprofit organizations and advocacy groups, helping expand awareness and support broader community engagement efforts.
This project reinforced the importance of combining research, storytelling, and culturally relevant communications to create campaigns that inspire action.
