Author: ELENEF Admin
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One Announcement, Five Pieces of Content: How to Repurpose Public Information
Your organization launches a new program, someone writes a press release, the press release gets uploaded to the website, the link gets shared on Facebook, and then… that’s it. Meanwhile, the communications team is already asking the familiar question: “What are we posting next week?” For government agencies, nonprofits, and community organizations with limited communications… Read more
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Stop Posting Every Awareness Day: A Better Social Media Strategy for Nonprofits and Government Agencies
There’s an awareness day for almost everything. And somewhere, right now, a communications professional is staring at a content calendar wondering whether their organization really needs to acknowledge National Something-or-Other Day. Probably not. Awareness days, recognition weeks, heritage months, and national observances can add value to a nonprofit content calendar or government social media strategy.… Read more
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How to Plan a Year of Public Sector Communications Without Starting From Scratch Every Month
Public sector communications rarely have a true “slow season.” One month, your team is promoting summer programs and community events. The next, you’re preparing severe weather information, announcing holiday closures, recruiting volunteers, promoting public meetings, or trying to explain a new program in a way residents will actually understand. Add unexpected announcements, leadership requests, emergencies,… Read more
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Healthcare Social Media Marketing and Content Strategy
Healthcare organizations face unique communication challenges. Educational content must remain informative and trustworthy while still being engaging enough to capture attention. Lewis & Florence Communications partnered with a specialty dental practice to create content that balanced professionalism with personality and helped strengthen audience engagement through creative storytelling. The Challenge Many healthcare organizations rely heavily on… Read more
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Small Business Brand Development and Marketing Systems
Many small businesses struggle with fragmented marketing efforts, inconsistent branding, and communication systems that don’t support growth. Lewis & Florence Communications partnered with a growing service-based business to unify multiple offerings under a single brand while creating marketing systems designed to improve visibility, streamline customer communication, and support long-term growth. The Challenge Like many entrepreneurs,… Read more
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Government Communications Strategy and Capacity Building for a Municipal Agency
Strong communications require more than content creation. Public organizations need sustainable systems, accessible information, and communication strategies that support long-term community engagement. Lewis & Florence Communications partnered with a municipal agency to strengthen digital communications infrastructure and establish processes that would continue to support residents and stakeholders long after the project concluded. The Challenge Like… Read more
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Member Engagement Communications
Membership organizations face a unique challenge: demonstrating value to existing members while communicating benefits in a way that encourages engagement and strengthens relationships. Lewis & Florence Communications supported a professional association by developing visual communication assets designed to highlight member benefits and improve information delivery. The Challenge Associations and membership-based organizations often provide valuable programs… Read more
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Social Media Marketing for Hollex Ave
Hollex Avenue is a small company with a powerful mission. It provides dry-erase server books and various other products that could lessen the negative environmental impact of the restaurant and hospitality industry. We work with them to help establish a more consistent digital presence through social media and email marketing management. We’ve also designed a… Read more
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Branding and Web Design for Unsolicited Opinions
Unsolicited Opinions (UO) is an upcoming e-commerce business and blog/forum that promotes un-censored self-expression. UO contracted us to help them establish their digital identity with branding collateral, social media account activation (Instagram, TikTok, and Facebook), and a WordPress-hosted website developed to support e-commerce transactions, user-submitted posts, blog subscriptions, and more. See below for some samples… Read more
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Community Engagement Campaign Branding for a Mission-Driven Initiative
My Black Vote Counts Effective community engagement begins with understanding the audience. Lewis & Florence Communications supported a mission-driven initiative focused on increasing civic participation and creating meaningful connections with Black communities through strategic branding and visual communications. The Challenge Organizations working to increase civic participation often face the challenge of creating messaging that feels… Read more