Practical ideas for better communication.
Good communication isn’t just about what you say. It’s about planning ahead, understanding your audience, and making information easy to find, understand, and act on.
The Lewis & Florence Resources hub shares practical guidance, ideas, and tools for government agencies, nonprofits, community organizations, and growing businesses looking to communicate more intentionally.
Explore insights on strategic communications, digital content, public engagement, branding, campaign planning, websites, social media, and the everyday work that keeps organizations connected to the people they serve.
-
One Announcement, Five Pieces of Content: How to Repurpose Public Information
Read more: One Announcement, Five Pieces of Content: How to Repurpose Public InformationYour organization launches a new program, someone writes a press release, the press release gets uploaded to the website, the link gets shared on Facebook, and then… that’s it. Meanwhile, the communications team is already asking the familiar question: “What are we posting next week?” For government agencies, nonprofits, and community organizations with limited communications…
-
Stop Posting Every Awareness Day: A Better Social Media Strategy for Nonprofits and Government Agencies
Read more: Stop Posting Every Awareness Day: A Better Social Media Strategy for Nonprofits and Government AgenciesThere’s an awareness day for almost everything. And somewhere, right now, a communications professional is staring at a content calendar wondering whether their organization really needs to acknowledge National Something-or-Other Day. Probably not. Awareness days, recognition weeks, heritage months, and national observances can add value to a nonprofit content calendar or government social media strategy.…
-
How to Plan a Year of Public Sector Communications Without Starting From Scratch Every Month
Read more: How to Plan a Year of Public Sector Communications Without Starting From Scratch Every MonthPublic sector communications rarely have a true “slow season.” One month, your team is promoting summer programs and community events. The next, you’re preparing severe weather information, announcing holiday closures, recruiting volunteers, promoting public meetings, or trying to explain a new program in a way residents will actually understand. Add unexpected announcements, leadership requests, emergencies,…