Tag: social media management
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One Announcement, Five Pieces of Content: How to Repurpose Public Information
Your organization launches a new program, someone writes a press release, the press release gets uploaded to the website, the link gets shared on Facebook, and then… that’s it. Meanwhile, the communications team is already asking the familiar question: “What are we posting next week?” For government agencies, nonprofits, and community organizations with limited communications… Read more
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How to Plan a Year of Public Sector Communications Without Starting From Scratch Every Month
Public sector communications rarely have a true “slow season.” One month, your team is promoting summer programs and community events. The next, you’re preparing severe weather information, announcing holiday closures, recruiting volunteers, promoting public meetings, or trying to explain a new program in a way residents will actually understand. Add unexpected announcements, leadership requests, emergencies,… Read more
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Healthcare Social Media Marketing and Content Strategy
Healthcare organizations face unique communication challenges. Educational content must remain informative and trustworthy while still being engaging enough to capture attention. Lewis & Florence Communications partnered with a specialty dental practice to create content that balanced professionalism with personality and helped strengthen audience engagement through creative storytelling. The Challenge Many healthcare organizations rely heavily on… Read more
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Government Communications Strategy and Capacity Building for a Municipal Agency
Strong communications require more than content creation. Public organizations need sustainable systems, accessible information, and communication strategies that support long-term community engagement. Lewis & Florence Communications partnered with a municipal agency to strengthen digital communications infrastructure and establish processes that would continue to support residents and stakeholders long after the project concluded. The Challenge Like… Read more
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Social Media Marketing for Hollex Ave
Hollex Avenue is a small company with a powerful mission. It provides dry-erase server books and various other products that could lessen the negative environmental impact of the restaurant and hospitality industry. We work with them to help establish a more consistent digital presence through social media and email marketing management. We’ve also designed a… Read more