My Black Vote Counts
#MyBlackVOTECounts is a collaborative initiative amongst grassroots activists, researchers, and nonprofit organizations to promote civic engagement in the African American community. Contracted through Lanae Norwood Consulting, we helped develop concepts for static digital ads to motivate and educate California voters on voting by mail during the 2020 primary election while also illustrating the diversity of black voters.
We also redesigned the #MyBlackCounts logo (created to promote census participation in black communities) into the #MyBlackVOTECounts logo to illustrate the connection between voting and ensuring that your community is accurately counted and represented. The content received very positive feedback and was widely shared amongst the community.
